12/16/2023 0 Comments Does corona seltzer have alcoholThe alcoholic content differs between brands but is usually between 4 and 6 per cent - similar to beer - with a calorie content of about 100 calories per can, which is similar to light beer.įigures from consumer research group Nielsen show that even during the COVID-19 pandemic and lockdowns, Americans quadrupled their spend on hard seltzers - spending $3.7 billion ($US2.7 billion) in the past year and taking a 10 per cent share of the beer and cider market.īrandy Rand from IWSR, a big data firm that specialises in analysis of the alcohol market, said the drinks gained popularity in the US about four years ago but sales had really taken off in the past 12 months. However, the leading brands in America are brewed from fermented grains or cane sugar, and therefore fall within the beer category as a "flavoured malt beverage". Some are made with spirits such as vodka, gin or tequila. So a "hard" seltzer is one that has been spiked with alcohol, and usually flavoured with fruit. The term "seltzer" is American for sparkling or soda water. Several Australian brewers have also jumped on the bandwagon with their own versions, and see the burgeoning alcoholic seltzer market as an opportunity similar to the craft beer and cider booms.īut the trend has some alcohol policy and health experts worried that the marketing strategies used to promote the drink could lead consumers into falsely believing they are healthy. The industry predicts the trend is likely to take off here this summer, spurred on by the launch in Australia this week of America's most popular seltzer brand. Most Australians will never have heard of "hard" or "spiked" seltzer, but in the United States this new type of alcoholic beverage is rapidly transforming the drinking habits of Americans.
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